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The Sponsorships blog: guides on getting sponsored
Practical playbooks on finding sponsors, building a media kit, pricing podcast, newsletter and YouTube deals, and closing sponsorships directly with brands. Keep 100% of every deal, no agency in the middle.
How to Get Podcast Sponsors in 2026 (Even With a Small Show)
How to get podcast sponsors even with a small show: build a media kit, set a rate, list your audience, and pitch brands directly so you keep the whole deal.
Read articleHow to Find Sponsors for Any Audience You Have Built
How to find sponsors for a podcast, newsletter, channel, or event: package your audience, name your rate, and reach brands directly without an agency cut.
Read articleHow to Make a Media Kit That Gets Sponsors to Say Yes
How to make a media kit that closes deals: the exact sections brands look for, the metrics that matter, and how to present rates so sponsors say yes faster.
Read articleHow to Find Sponsors for Your YouTube Channel
How to find sponsors for YouTube: package your channel metrics, set an integration rate, and pitch brands directly so you keep 100 percent of every deal.
Read articlePodcast Advertising Rates in 2026: CPM, Flat Fees and What to Charge
Podcast advertising rates in 2026: typical CPMs for host-read and produced ads, flat-fee benchmarks by download size, and how to set your own rate card.
Read articleHow to Price a Newsletter Sponsorship (With Real Benchmarks)
How to price a newsletter sponsorship using CPM on opens, flat-fee benchmarks by list size, and premium adjustments for a niche, engaged audience.
Read articleHow Much to Charge for a Sponsorship at Your Audience Size
How much to charge for a sponsorship at your audience size: typical rate ranges by format and reach, plus the factors that move your number up or down.
Read articleHow to Sponsor a Newsletter: A Brand's Step-by-Step Guide
How to sponsor a newsletter as a brand: find the right list, vet the audience, negotiate placement and rate, and measure results without paying network fees.
Read articleThe Media Kit Template Creators Actually Use to Close Deals
A media kit template that closes deals: every section to include, what to write in each, and the metrics and rate framing brands need to say yes.
Read articleDirect Sponsorship Deals vs Ad Networks: Which Pays You More
Direct sponsorship deals vs ad networks: how commissions, fill rates, and rate control affect your take-home, and when going direct pays you more.
Read articlePut it into practice
List your audience, publish a rate card, and get discovered by brands. Flat membership, 0% commission on your deals, every format in one place.