Sponsorships

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The Sponsorships blog: guides on getting sponsored

Practical playbooks on finding sponsors, building a media kit, pricing podcast, newsletter and YouTube deals, and closing sponsorships directly with brands. Keep 100% of every deal, no agency in the middle.

Guides 9 min read

FRC Grants: Robotics Team Grants and Funding

The named FRC grants for the 2026-2027 season with real amounts and deadlines: Gene Haas, NASA, BAE Systems, Boeing, John Deere and what each requires.

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Guides 8 min read

Is Sponsoring a Sports Team Tax Deductible?

Usually yes, but as an advertising expense and not a charitable donation. The difference decides whether you get the deduction at all. Here is the line.

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Guides 9 min read

How to Get Sponsored in Disc Golf: Team Tiers

What disc golf sponsorship actually pays, the exclusivity rule nobody warns you about, and how Team Innova and Team Dynamic Discs really pick players.

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Guides 9 min read

How to get rodeo sponsors as a contestant

Rodeo sponsors buy patch space, not potential. What local businesses actually pay for, the PRCA patch rule nobody mentions, and how to price a season package.

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Guides 7 min read

Virtual event sponsorship packages, pricing

Virtual event sponsorship packages that sell: the four asset classes, example tiers from $1,000 to $40,000, and why discounting virtual by default costs you.

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Guides 9 min read

How to get NIL deals as a college athlete

The median NIL deal reported for 2026 is $60, not $60,000. How athletes actually land paid deals: where to list, what to charge and the $600 reporting rule.

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Guides 8 min read

How many subscribers for newsletter sponsors

Most newsletter ad networks set a hard subscriber floor: Paved reports 25,000, Kit reports 10,000. Here is what each requires and how to sell below it.

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Guides 9 min read

Podcast Advertising Minimum Spend by Network

What budget you need to buy podcast ads in 2026: the real minimums, from a $250 self-serve floor to $25,000 network buys, and how to route around them.

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Guides 10 min read

Cost to Sponsor a Race Car: Local to NASCAR

What it costs to sponsor a race car in 2026: real US prices from a $500 local dirt track season to a $500,000 NASCAR Cup race, plus the tax treatment.

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Guides 11 min read

Conference Sponsorship Packages and Tiers

How to build conference sponsorship packages that sell: how many tiers to offer, what belongs in each, and real 2026 US price ranges by tier.

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Guides 10 min read

Cost to Sponsor a Youth Sports Team in 2026

What it costs to sponsor a youth sports team in 2026: real US prices for jerseys, banners and club-wide deals, plus how the IRS treats the write-off.

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Guides 9 min read

Sponsorship Contract: What to Include

What a sponsorship contract must include: the 12 clauses that protect both sides, payment terms that get you paid, and the exclusivity language most get wrong.

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Guides 10 min read

Cost to Sponsor a Festival in 2026

What it costs to sponsor a festival in 2026: real US prices from $250 vendor booths to six-figure title deals, plus activation costs and the tax treatment.

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Guides 10 min read

Cost to Sponsor a School in 2026

What it costs to sponsor a school in 2026: real US prices for program ads, gym banners, scoreboards and marquees, plus how the IRS treats it.

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Guides 9 min read

Golf Tournament Sponsorship Cost in 2026

What it costs to sponsor a golf tournament in 2026: real US prices from $100 hole signs to $25,000 title slots, and what each level includes.

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Guides 10 min read

Sponsorship Level Names and Tier Ideas

Sponsorship level names and creative tier ideas: themed ladders for nonprofits, galas, golf and schools, plus when to keep Gold, Silver and Bronze.

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Guides 8 min read

Sponsorship Deck Examples and Template

What a sponsorship deck needs: the nine slides that get replies, how many slides to send, how it differs from a proposal, and how to send it.

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Guides 11 min read

Sponsorship Package Examples and Tier Ideas

Sponsorship package examples for events, nonprofits, golf, teams and creators: six real tier structures and what each level includes.

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Guides 12 min read

How to Get Sponsors for a Conference

How to get sponsors for a conference: who to pitch, how to describe your audience, and how to price tiers so brands say yes fast.

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Guides 11 min read

Esports Sponsorship Proposal Guide

How to write an esports sponsorship proposal brands fund: what to include, how to package inventory into tiers, and real price ranges.

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Guides 10 min read

What Brands Sponsor Esports: 2026 Categories

What brands sponsor esports in 2026: the endemic and non-endemic categories spending, and how a team or player gets in front of them.

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Pricing 11 min read

Newsletter Sponsorship Rates in 2026: CPMs

Newsletter sponsorship rates by niche and list size, the CPM math behind them, and how to set a price you can defend when an advertiser pushes back.

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Guides 11 min read

Brand Deals for Small Creators in 2026

Brand deals for small creators: what nano and micro accounts actually get paid, why brands buy small audiences now, and the pitch that gets a reply.

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Guides 10 min read

Media Kit vs Rate Card: What Each One Does

Media kit vs rate card: what belongs in each document, why sending the wrong one stalls deals, and how creators use both to close sponsorships faster.

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Guides 11 min read

How to Get Sponsored as a Musician in 2026

How to get sponsored as a musician: what brands pay, how to package your audience and shows, and how independent artists land a first brand deal.

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Guides 11 min read

How to Get Gaming Sponsorships in 2026

How to get gaming sponsorships in 2026: what brands pay, how to price a sponsored stream on your viewers, and how small channels land a first deal.

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Guides 11 min read

How to Get Sponsored as an Athlete in 2026

How to get sponsored as an athlete: what brands pay, how to package your audience and results, and how to price and pitch a deal.

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Media kit 9 min read

Media Kit Size and Dimensions in 2026

Media kit size and dimensions that render everywhere: the right page size, aspect ratios, file type and length for one-click opening.

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Media kit 9 min read

How to Send a Media Kit to Brands

How to send a media kit that brands actually open: the format to use, what to write in the email, when to send it, and the mistakes that get your pitch ignored.

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Pricing 10 min read

Influencer Sponsorship Rates 2026 by Tier

Influencer sponsorship rates in 2026 by follower tier and platform: real US ranges, the per-1,000-followers formula, and what raises or lowers your price.

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Guides 10 min read

How to Get Sponsors for Your Blog in 2026

How to get sponsors for your blog: how to price a sponsored post from your traffic, build a rate card, find brands in your niche, and pitch so they book.

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Event sponsorship 9 min read

How Much It Costs to Host a Golf Tournament

What it costs to host a charity golf tournament in 2026: course package, food, prizes, signage and insurance line by line, and why sponsorship is the profit.

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Media kit 9 min read

EPK for Musicians: Artist and Band Examples

What goes in an EPK for musicians: the sections a booker reads first, what a band press kit needs that a solo artist one does not, and how to send it.

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Media kit 10 min read

Media Kit Examples for Creators and Podcasts

Media kit examples for podcasters, newsletters and YouTubers: what the best ones include, how they are laid out, and the sections that make a sponsor say yes.

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Pricing 10 min read

How Much Companies Pay for Podcast Ads

How much companies pay for podcast ads in 2026: real CPM ranges by format, the math behind a spot, and what moves the price up or down for a US show.

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Guides 10 min read

Nonprofit Sponsorship Packages and Tiers

How to build nonprofit sponsorship packages companies fund: the levels to offer, what to put in each tier, and how to present the menu.

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Pricing 10 min read

How Much Do TikTok Sponsorships Pay in 2026

How much TikTok sponsorships pay in 2026: real per-video rates by follower tier, the per-1,000-follower formula brands use, and what Spark Ads rights are worth.

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Guides 10 min read

How to Get Sponsored on TikTok in 2026

How to get sponsored on TikTok in 2026: the numbers brands buy, how to price a sponsored video, and how to reach brands direct.

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Guides 11 min read

Companies That Sponsor Podcasts in 2026

Which companies sponsor podcasts in 2026, the categories that spend most, how to find sponsors in your genre, and what a host-read spot pays.

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Guides 10 min read

How to Get Sponsored on Twitch in 2026

How to get sponsored on Twitch in 2026: the average-viewer number brands pay for, how to price a sponsored stream, and how to reach brands direct.

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Pricing 10 min read

How Much Do Twitch Sponsorships Pay in 2026?

How much Twitch sponsorships pay in 2026: real per-stream rates by average concurrent viewers, the per-viewer formula brands use, and how to price your stream.

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Pricing 10 min read

How Much Do YouTube Sponsorships Pay in 2026

How much YouTube sponsorships pay in 2026: real per-video rates by channel size, integration CPMs by niche, and how to price your views.

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Guides 10 min read

How to Get Sponsored on Instagram in 2026

How to get sponsored on Instagram in 2026: the engagement brands pay for, how to price posts, Reels and Stories, and how to reach brands direct.

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Pricing 9 min read

How Much Do Newsletter Ads Cost? 2026 CPMs

How much newsletter ads cost in 2026: typical CPMs for consumer and B2B lists, what a placement runs by list size, and how to buy newsletter ads direct.

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Guides 10 min read

How to Get Brand Deals as a Small Creator

How to get brand deals as a creator: build a media kit, set a rate, pitch the right brands, and keep the whole deal instead of losing a cut to an agency.

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Guides 11 min read

How to Get Podcast Sponsors With a Small Show

How to get podcast sponsors even with a small show: build a media kit, set a rate, list your audience, and pitch brands directly so you keep the whole deal.

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Guides 10 min read

How to Find Sponsors for Any Audience

How to find sponsors for a podcast, newsletter, channel, or event: package your audience, name your rate, and reach brands directly without an agency cut.

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Media kit 9 min read

How to Make a Media Kit That Gets Sponsors

How to make a media kit that closes deals: the exact sections brands look for, the metrics that matter, and how to present rates so sponsors say yes faster.

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Guides 10 min read

How to Find Sponsors for Your YouTube Channel

How to find sponsors for YouTube: package your channel metrics, set an integration rate, and pitch brands directly so you keep 100 percent of every deal.

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Pricing 11 min read

Podcast Advertising Rates 2026: CPM Guide

Podcast advertising rates in 2026: typical CPMs for host-read and produced ads, flat-fee benchmarks by download size, and how to set your own rate card.

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Pricing 10 min read

How to Price a Newsletter Sponsorship

How to price a newsletter sponsorship using CPM on opens, flat-fee benchmarks by list size, and premium adjustments for a niche, engaged audience.

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Pricing 10 min read

How Much to Charge for Sponsorship: Rates

How much to charge for a sponsorship at your audience size: typical rate ranges by format and reach, plus the factors that move your number up or down.

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For brands 10 min read

How to Sponsor a Newsletter: Brand Guide

How to sponsor a newsletter as a brand: find the right list, vet the audience, negotiate placement and rate, and measure results without paying network fees.

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Media kit 9 min read

Media Kit Template: 7 Sections That Close

A media kit template creators use to close deals: the seven sections to include, what to write in each, and how to frame your rates.

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Guides 9 min read

Sponsorship Proposal: How to Write One

How to write a sponsorship proposal that gets funded: the seven sections sponsors read, how to lead with the audience, and why naming a price closes faster.

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Guides 9 min read

Sponsorship Letter: How to Write One

How to write a sponsorship letter that gets a reply: the six-part structure, what to say first, and why the price belongs in the email.

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Pricing 10 min read

Sponsorship Package: How to Build Tiers

How to build a sponsorship package that sells: what sponsors are really buying, how many tiers to offer, and how to price them.

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Guides 10 min read

Direct Sponsorship Deals vs Ad Networks

Direct sponsorship deals vs ad networks: how commissions, fill rates, and rate control affect your take-home, and when going direct pays you more.

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Put it into practice

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