Sponsorships

Blog

The Sponsorships blog: guides on getting sponsored

Practical playbooks on finding sponsors, building a media kit, pricing podcast, newsletter and YouTube deals, and closing sponsorships directly with brands. Keep 100% of every deal, no agency in the middle.

Guides 11 min read

How to Get Podcast Sponsors in 2026 (Even With a Small Show)

How to get podcast sponsors even with a small show: build a media kit, set a rate, list your audience, and pitch brands directly so you keep the whole deal.

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Guides 10 min read

How to Find Sponsors for Any Audience You Have Built

How to find sponsors for a podcast, newsletter, channel, or event: package your audience, name your rate, and reach brands directly without an agency cut.

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Media kit 9 min read

How to Make a Media Kit That Gets Sponsors to Say Yes

How to make a media kit that closes deals: the exact sections brands look for, the metrics that matter, and how to present rates so sponsors say yes faster.

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Guides 10 min read

How to Find Sponsors for Your YouTube Channel

How to find sponsors for YouTube: package your channel metrics, set an integration rate, and pitch brands directly so you keep 100 percent of every deal.

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Pricing 11 min read

Podcast Advertising Rates in 2026: CPM, Flat Fees and What to Charge

Podcast advertising rates in 2026: typical CPMs for host-read and produced ads, flat-fee benchmarks by download size, and how to set your own rate card.

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Pricing 10 min read

How to Price a Newsletter Sponsorship (With Real Benchmarks)

How to price a newsletter sponsorship using CPM on opens, flat-fee benchmarks by list size, and premium adjustments for a niche, engaged audience.

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Pricing 10 min read

How Much to Charge for a Sponsorship at Your Audience Size

How much to charge for a sponsorship at your audience size: typical rate ranges by format and reach, plus the factors that move your number up or down.

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For brands 10 min read

How to Sponsor a Newsletter: A Brand's Step-by-Step Guide

How to sponsor a newsletter as a brand: find the right list, vet the audience, negotiate placement and rate, and measure results without paying network fees.

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Media kit 9 min read

The Media Kit Template Creators Actually Use to Close Deals

A media kit template that closes deals: every section to include, what to write in each, and the metrics and rate framing brands need to say yes.

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Guides 10 min read

Direct Sponsorship Deals vs Ad Networks: Which Pays You More

Direct sponsorship deals vs ad networks: how commissions, fill rates, and rate control affect your take-home, and when going direct pays you more.

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Put it into practice

List your audience, publish a rate card, and get discovered by brands. Flat membership, 0% commission on your deals, every format in one place.