Motocross Sponsors List: Gear Brands to Apply

A motocross sponsors list is mostly a list of discount programs. The brands riders name first, Fox, Alpinestars, Fly, Troy Lee, FMF, all run rider support programs, and what those programs pay an amateur is a better buying price rather than money. The published numbers make it concrete: the BTO Sports rider support program gives approved amateur motocross and off-road riders 15% off full priced items with no minimum purchase, valid through the end of 2026, plus free custom jersey prints. That is a real, useful benefit. It is also not a season budget, and the gap between those two things is where most sponsorship plans fall apart.

Worth knowing where the actual money in the sport sits before you spend a weekend filling in forms. For the 2026 season, eight motorcycle manufacturers posted a combined $11,926,500 in contingency through MX Sports Pro Racing: Yamaha at $1,758,900, Triumph at $1,542,500, Honda at $1,466,850, Suzuki at $1,456,400, GasGas, Husqvarna and KTM at $1,434,950 each, and Kawasaki at $1,397,000. Every one of those programs pays finishing positions 1 through 40 in the pro 250 and 450 classes, so an amateur cannot reach any of it. On the amateur side, FloSports contributed more than $60,000 toward championship contingency at the 2026 Monster Energy AMA Amateur National Motocross Championship at Loretta Lynn's, paying $1,000, $500 and $250 to the top three in every championship class as contingency gift cards facilitated by MX Sports. That is the honest ceiling for an amateur result, and it requires a national championship finish.

So apply to the brands, but apply with the right expectation and in the right order. Our full breakdown of motocross sponsorship for MX and dirt bike racers covers the three markets and where amateur cash really comes from. What follows is what the named programs publish and how to get your application read.

Motocross brands that run rider support programs

Program terms change every season, so treat this as a snapshot of what these brands published as of August 2026 and confirm on the brand's own page before planning around it. What the table shows is how different these programs are from one another, which is exactly what a copy and paste application to all of them ignores.

How much do motocross sponsors pay?

At amateur level, almost none of them pay cash. Sponsors do not send $1,000 monthly checks to local racers. What riders actually receive is discounts on gear and parts, gift cards, occasional free product, and support on services like suspension work, engine work or graphics. Published amateur program discounts land around 15%, and even a generous program is worth a few hundred to about a thousand dollars a year against a realistic gear and consumables spend.

Price it honestly and it becomes useful rather than disappointing. If you spend $6,000 a season on tires, gear, plastics, chains and filters, a 15% program returns roughly $900. That is worth an application. It is not worth building a race schedule around, and it is not what a rider means when they say they want to get sponsored.

When should I apply for motocross sponsorship?

Autumn, for the following season. Brands typically open rider support applications in September and October once the racing season winds down, and MAXXIS has stated that applications for the 2027 season reopen on September 1, 2026. Riders who apply in spring, which is when the urge to get sponsored usually arrives, are applying after rosters are already set for the year.

This single piece of timing separates applications that get read from applications that get filed. Build the calendar backwards: finish your season, gather your results with dates and class sizes, take decent photographs at the last few rounds, then submit inside the window with a completed record rather than a plan.

What do you put on a motocross sponsorship resume?

Keep it to one page and lead with evidence. Brands want your classes and where you finished, with dates and the size of the field, the tracks and series you actually race, your schedule for next season, your social handles with genuine engagement numbers rather than raw follower counts, any dealer or shop relationship you already have, and clear photographs of you racing in that brand's product. The resume that fails is the one built on ambition: goals, potential, a plan to turn pro.

Presentation matters more than riders expect, because a program manager is reading dozens of these in one sitting. If you already have results and photographs in a folder, it is quick enough to turn them into a clean one page deck instead of pasting everything into an email body. Then keep the file name and the subject line boring and specific, with your name, class and region.

Can a beginner motocross rider get sponsored?

Not by a national gear brand, realistically. Programs at that level ask for proof of results, and an application built on potential will not clear the bar. Two routes are genuinely open to a newer rider though, and both are ignored more often than they should be.

The first is registration based contingency and loyalty programs, which do not care how fast you are. They care that you registered before the event, ran the qualifying product and complied exactly with the decal specification. The second is local business advertising, where a rider who races consistently, shows up and delivers what was promised can sell a $250 to $500 package to an excavating contractor or powersports dealer long before an apparel brand would approve them. That is the same economics that drives racing sponsorship for drivers and race teams, and it works for the same reason: a local business is buying advertising, not funding a hobby.

Do motocross sponsors pay entry fees?

Rarely, and effectively never from an unsolicited application. Entry support tends to appear inside development programs and dealer backed team arrangements rather than in a standard rider support agreement. For context on what those fees look like, the 2026 AMA Amateur National Motocross Championship Regional Championships carry a $70 online registration processing fee per class, and MX Sports states that this is separate from gate admission and the track race entry fee charged at the event by the track organizer.

Entries are usually not what breaks an MX budget anyway. Tires, chains and sprockets, engine and suspension service intervals, fuel for the bike and the tow vehicle, lodging for multi day events and gear replacement after crashes are the lines that add up, and they are the lines a discount program helps with most.

Which motocross brands are easiest to get sponsored by?

The ones nobody lists. Graphics companies, plastics and hand guard brands, chain and sprocket makers, grip and filter brands, suspension tuners, local powersports dealers and independent apparel labels run the most genuinely open programs in the sport, because they are trying to build recognition rather than manage demand. A first yes from a graphics company is worth more than a tenth rejection from a household name, and program managers at bigger brands do notice riders who already carry sponsors and deliver for them.

Apply widely at that end, deliver properly, then use the record. The riders who eventually get approved by the big names almost always have a history of smaller partnerships they actually honored, which is a far stronger signal than a highlight reel. Anglers face the same structure in fishing sponsorship, where brand programs pay in discount and the cash comes from contingency and local advertisers.

Are motocross sponsorships worth applying for?

Yes, as long as they sit in the right place in the plan. Treat brand programs as procurement that lowers your cost of racing, treat contingency as the only thing that pays on results without anyone selecting you, and treat local business advertising as your actual revenue line. Riders who order it that way build seasons that work. Riders who send twenty resumes to gear brands in March and wait usually end up paying full retail.

The practical next step is to stop asking and start pricing. Put your classes, home tracks, schedule, audience numbers and package prices in one place so a local business can see what it costs before it ever has to email you, and so you have a real document to attach when the brand windows open in September. If you want the numbers behind the levels first, sponsorship levels and tiers covers how to structure them, and what it costs to sponsor a race car shows how the same inventory gets priced in four wheel motorsports.