Influencity alternative and Influencity pricing compared for brands booking podcast, newsletter and YouTube sponsorships

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Comparison reflects general product positioning and is provided in good faith. Verify current capabilities with each vendor.

Influencity is an influencer marketing platform from Spain that sells to brands and agencies. Its homepage describes a discovery tool covering 200M+ creators, and a separate passage on the same page talks about cross-referencing more than 350 million Instagram, TikTok and YouTube profiles. Around that search sit an influencer CRM, outreach and email sequences, campaign briefs, content tracking, creator payments, reporting, social listening and a social media management hub. The company says plainly that it is not an agency and not a creator marketplace.

Unlike most of the category, Influencity publishes its prices, in the structured data on its pricing page and in the plan table it embeds there. In US dollars, Discover costs $198 a month on monthly billing or $1,900 a year billed yearly, which works out to about $158 a month. Professional costs $398 a month or $3,816 a year (about $318 a month). Business costs $1,398 a month or $13,420 a year (about $1,118 a month).

Enterprise is by quote. Every plan has a 7-day trial with no credit card, and yearly billing takes 20% off. One thing to check before you trust a price you read elsewhere. Many pages that rank for Influencity pricing list a Basic plan at $168 and Professional at $348.

Those are the euro monthly prices (EUR 168 and EUR 348), and Basic has since been renamed Discover. A US buyer on monthly billing pays $198, $398 and $1,398. The Business figures of $698 to $998 that still circulate are older still. The limits matter as much as the price.

Discover gives one user, 5,000 discovery results a month and 30 creator insight tokens, which are what unlock a full audience report, contact details or a brand safety check. Professional gives 3 users, 10,000 results, 150 tokens, 1,200 outreach emails a month and tracking for 30 creator profiles. Business gives 5 users, unlimited results, 1,000 tokens, 8,000 outreach emails, tracking for 1,000 profiles, Shopify sales and promo code tracking, content approval and global creator payments. So the entry plan is a research seat.

The workflow most brands picture when they buy an influencer platform starts at Professional, and payments and Shopify start at Business. The honest comparison is what share of your creator budget the software takes. At $25,000 a year of creator spend, Professional billed yearly is about 15% of the program, and Business is more than half of it. At $150,000 a year, Professional is 2.5% and Business about 9%, which is a fair price for the workflow it replaces if you run campaigns every month across dozens of creators.

The second question is the kind of creator you are buying. Influencity finds social creators on Instagram, TikTok and YouTube, and what it hands you is a profile, audience data and, where the creator made it public, an email address. Nobody on the other end has agreed to anything yet or quoted a rate. It does not index podcasts or newsletters, so if the placement you want is a host read, a newsletter slot or a sponsored segment in a YouTube video, you still run the outreach and the price talk yourself.

Sponsorships starts from the other end. It is a marketplace where podcasters, newsletter operators, YouTubers and event organizers who want sponsors publish their audience, their formats and a price for each placement. On the Brand plan, at $49.50 a month billed yearly ($594 a year) or $99 month to month, you browse listings by niche and format, keep shortlists, send a brief and contact creators directly. Payment goes straight from you to the creator and Sponsorships takes 0% commission.

Be clear about what you give up. Sponsorships has no search across hundreds of millions of Instagram and TikTok accounts, no bot audit of an audience, no Shopify promo codes, no social listening, and it only shows creators who chose to list. An agency or a brand running monthly Instagram and TikTok campaigns across many creators is better served by Influencity Professional or Business. A brand whose real buy is podcasts, newsletters and YouTube integrations at a known price is paying for a database it will barely use.

Brands comparing Influencity usually also look at Modash, whose Essentials plan is $199 a month billed yearly with 2 seats, HypeAuditor, whose Basic plan starts at $299 a month billed annually, and Grin, which publishes plans from $200 a month. Influencity figures on this page come from its own pricing page; confirm current terms with the vendor before you sign.