Electronic press kit examples: EPK samples, template and what to include
An EPK is the link a booker, festival buyer or brand opens before they decide whether to reply. The ones that work are a single web page: who you are, what you sound like, the numbers, and how to book you. Build it from your real audience data, keep it current automatically, and give a venue or sponsor one link instead of a 40MB folder of attachments.
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In short
An electronic press kit (EPK) is a single web page an artist, band, DJ or creator sends to bookers, festivals, press and sponsors that presents the music, the story and the audience in one place. A complete EPK contains eight things: a short bio of 50 to 100 words, a long bio of 250 to 400 words, high-resolution press photos, streamable music, at least one live video, press quotes or coverage, upcoming or past show dates, and contact details with social links. The strongest EPKs answer three questions in the first screen: who are you, what do you sound like, and how do we book you. A DIY EPK typically costs $0 to $300 depending on whether you pay for a site subscription and photography. On Sponsorships your profile works as a living EPK: it holds your audience numbers, your formats and a rate card a brand can book from directly. Membership is flat, commission is 0%, and the sponsor pays you directly. Any rate ranges shown are typical industry figures, not guarantees.
Last updated August 2026
8 sections
a booker actually opens
0%
commission when a brand books you
1 link
music, numbers and rates, always current
Why direct
Electronic press kit, without the middleman
A link, not an attachment
Bookers and press open links and delete 40MB zip files. A hosted EPK plays on a phone, loads in a DM, and never bounces off an inbox size limit the way a folder of WAVs and TIFFs does.
Music above the fold
The person deciding gives you about thirty seconds. An embedded player near the top gets pressed. A download link three scrolls down does not, no matter how good the record is.
Numbers a sponsor can buy
Press kits built for venues stop at the bio. If you also want brand money, the EPK needs monthly listeners, audience geography and engagement, because that is the part a marketing manager is allowed to spend against.
Never pitch stale figures
A PDF is out of date the week you export it. A live page updates your listener counts and show dates automatically, so a festival buyer in March is not reading last summer numbers.
How it works
From listed to paid in four steps
Write both bios first
A short bio of 50 to 100 words for festival programs and quick pitches, and a long bio of 250 to 400 words for press features. Lead with the genre and the one credit that carries weight, not the year you started playing.
Put music and a live video up top
Embed a streamable player and one live performance video. A booker needs to hear the record and see that you can play it to a room. Those two assets decide most bookings before anything else is read.
Add the numbers and the proof
Monthly listeners, audience cities, socials, past venues and any press quotes with the outlet named. Round honestly. Named venues and real coverage remove the risk of being the first to say yes.
Give one contact and one link
A named person, an email and a single URL. If you sell sponsorship too, publish a rate card so a brand can approve a number instead of opening a negotiation.
The numbers
What goes in an electronic press kit, in the order a booker reads it
| Section | What to put in it | Why it earns the space |
|---|---|---|
| Header | Artist or band name, genre in three words, home city, one line of positioning | Decides in five seconds whether the rest gets read |
| Music | An embedded player with two or three of your strongest tracks, newest first | The only thing a booker truly has to hear. Put it in the first screen |
| Live video | One full performance clip, shot at a real show if possible | Proves you can deliver live. Studio-only artists get passed over by venues |
| Short bio | 50 to 100 words, written in third person | Gets copied verbatim into festival programs and event listings |
| Long bio | 250 to 400 words with the story, the credits and the current release | What a journalist rewrites into a feature |
| Photos | Two or three high-resolution press shots, one horizontal, with a photo credit | Posters and press need print-quality files, and low-res kills coverage |
| Numbers | Monthly listeners, top cities, socials, average draw at past shows | The section a sponsor or brand actually buys against |
| Press and shows | Quotes with the outlet named, plus past and upcoming dates | Third-party proof and evidence you are actively working |
| Contact | A named person, an email, and a rate card if you sell sponsorship | "Contact us" ends the visit. A name and a price starts a reply |
Order matters more than design. Music and one video sit above the fold, the bios and photos come next, and the numbers go directly before the contact so the last thing a sponsor reads is the audience they would be buying.
Who it is for
Who books electronic press kit here
Solo artists and musicians
A musician EPK leads with the current single, a live video and monthly listeners, then the short bio and press. If you are pitching brands as well as venues, add audience geography and age, because that is what a sponsor prices against.
Bands
A band EPK needs one horizontal group press shot at print resolution, a full live clip, and the average draw at recent rooms. Booking agents look for the draw number before the bio, since it is the figure that sets the guarantee.
DJs and producers
A DJ press kit leads with a recorded set or a residency clip, the clubs and festivals played, and the technical requirements. Sponsorship-wise, a DJ EPK converts on crowd size and the cities the audience is in.
Questions
Electronic press kit examples questions people ask
What is an EPK?
An EPK, or electronic press kit, is a single web page an artist, band, DJ or creator sends to bookers, festivals, press and sponsors. It holds the music, both bios, press photos, video, audience numbers and contact details in one link. It replaces the physical press pack that used to be mailed to venues and labels, and it exists so one URL answers every question a booker has.
What should be in an electronic press kit?
Eight things: a short bio of 50 to 100 words, a long bio of 250 to 400 words, high-resolution press photos, streamable music, at least one live video, press quotes with the outlet named, show dates, and contact details with social links. If you also pitch sponsors, add your audience numbers and a rate card, because a brand cannot approve a spend without them.
How long should an EPK be?
One page or one screen that scrolls. A booker gives an EPK about thirty seconds before deciding whether to keep reading, so everything essential belongs in the first screenful: name, genre, music player and a live video. Depth goes below the fold or in a downloads section, never in a second page a visitor has to click through to reach.
How much does an EPK cost?
A do-it-yourself EPK typically costs $0 to $300 in the US. The bottom of that range is a hosted page you build yourself using photos and copy you already own. The top covers a website subscription plus a stock or commissioned photo license. Agency-built press kits run into the low thousands, which is rarely worth it for an act that is still building a draw.
What is the difference between an EPK and a media kit?
They overlap heavily, and the difference is the buyer. An EPK is aimed at bookers, festivals and press, so it leads with music, video and the bio. A media kit is aimed at advertisers, so it leads with audience size, engagement and a rate card. Artists who sell both shows and sponsorship increasingly run one page that does both, with music at the top and the numbers just before the contact.
How do you send an EPK?
Send the URL in the body of the email, never as an attachment. Put the link in the first two lines with the genre and one credit, because inbox previews cut off around there. Avoid zipped folders and large file transfers for a first contact: bookers do not download from strangers, and attachments are the most common reason a pitch never gets opened.
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