YouTube sponsorships: find sponsors for your channel and set your rate
Brands do not pay you for subscribers. They pay for the trust you have with the people who watch, and for a video that puts their product in front of a niche they want. List your channel with real view numbers and a rate, and let the brands already looking for your audience come to you.
Platform
commission
You keep
$
On a 30% marketplace you'd keep $, that's $ less.
Matched opportunities
· ·
$
In short
A YouTube sponsorship is a deal where a brand pays a creator to feature its product in a video, usually as a 60 to 90 second integration, a dedicated video, or a shorter shout-out. Deals are priced against average views, not subscriber count, so a channel with 20,000 average views and a clear niche can earn more than a bigger channel with passive viewers. In 2026, typical US integration CPMs run about $15 to $30 for lifestyle and gaming, $30 to $60 for tech, and $40 to $80 for finance and B2B, which works out to rough per-video pay of $50 to $500 for channels under 10,000 subscribers and $200 to $5,000 for channels between 10,000 and 100,000. You do not need to be monetized through the YouTube Partner Program to take a direct sponsorship. On Sponsorships you publish your channel, your audience numbers, and a rate card brands can book from: membership is flat, commission is 0%, and the brand pays you directly because we never hold the money. All rate figures here are typical industry ranges, illustrative, not quotes.
Last updated July 2026
0%
commission on your sponsorship
$15 to $80
typical US integration CPM by niche
500+ subs
enough to land a first paid deal
Why direct
YouTube sponsorships, without the middleman
Get found by brands in your niche
Cold outreach still works, but the fastest deals come when a brand searching your category finds your channel, sees your average views and your rate, and reaches out already sold. Listing makes you discoverable, not just persistent.
Price on views, not subscriber vanity
Brands buy your average views over the last 10 to 15 videos. A published rate built on that number lets a marketing manager approve a price instead of guessing, and stops you underselling a small but engaged channel.
Keep the whole integration fee
Talent agencies and MCNs take 15% to 30% of a brand deal. Here membership is flat and commission is 0%, so a $1,500 integration pays you $1,500, and the brand pays you directly.
No monetization requirement
You do not need to be in the YouTube Partner Program or have 1,000 subscribers to take a direct sponsorship. A brand deal is a private agreement between you and the sponsor, so newer channels can earn from it first.
How it works
From listed to paid in four steps
Pull your real view numbers
Average views per video over your last 10 to 15 uploads is the number brands price against. Add your niche in one line, plus audience age and geography from YouTube analytics if you sell to a specific market.
Set an integration rate
Multiply your average views by a niche CPM and divide by 1,000. A channel averaging 20,000 views at a $25 CPM integration prices around $500 per video. Offer two or three formats: integration, dedicated video, and a short mention.
List your channel and rate card
Publish a profile with your audience numbers, your formats and your prices, so a brand can decide without a discovery call. A clear rate card is what turns a browse into a booking.
Book the deal direct
Agree the video, the talking points, the go-live date and the fee in writing. Deliverables track the brief, the draft and the publish date, and payment goes straight from the brand to you.
The numbers
What YouTube sponsorships typically pay in the US (2026 industry ranges, illustrative)
| Channel size | Avg views | Typical pay per integration | What brands expect |
|---|---|---|---|
| Nano (1K to 10K subs) | 500 to 5,000 | $50 to $500 | A clear niche and honest engagement, often with gifted product on top |
| Micro (10K to 100K) | 5,000 to 40,000 | $200 to $5,000 | Consistent uploads, a media kit, and a rate card |
| Mid (100K to 500K) | 40,000 to 200,000 | $1,500 to $25,000 | Case results or past partners, tighter creative control |
| Macro (500K to 1M) | 200,000 to 500,000 | $5,000 to $80,000 | Usage rights, exclusivity windows, and reporting |
| CPM by niche | per 1,000 views | $15 to $80 | Gaming and lifestyle low, tech mid, finance and B2B highest |
Ranges are typical US market figures for 2026 and vary widely by niche and engagement. Finance, B2B software and tech channels price at the top of each band. These are illustrative benchmarks, not quotes or guarantees.
Who it is for
Who books youtube sponsorships here
Small and new channels
You can land a paid deal with a few hundred engaged subscribers if your niche is clear. Price on views, offer a gifted-plus-fee deal to open the relationship, and grow the rate as your numbers do.
Tech and finance creators
Your niche is the highest-CPM category on the platform. A 15,000-average-view finance channel can out-earn a 200,000-view entertainment channel per video, because the audience is a buyer, not a bystander.
Faceless and niche channels
Product review, how-to and niche-education channels convert well because the viewer is already in buying mode. Brands pay for that intent even when the on-camera personality is minimal.
Questions
Youtube sponsorships questions people ask
How many subscribers do you need to get sponsored on YouTube?
You can get sponsored with as few as 500 to 1,000 subscribers if your niche is clear and your views are steady. Brands price on average views and audience fit, not subscriber count, so a small finance or tech channel with engaged viewers often lands deals before a larger entertainment channel. A direct sponsorship does not require YouTube Partner Program monetization.
How much do YouTube sponsorships pay?
In 2026, US integrations pay roughly $50 to $500 per video for channels under 10,000 subscribers and $200 to $5,000 for channels between 10,000 and 100,000. Pay is set by average views times a niche CPM of about $15 to $80. Finance, B2B and tech channels earn the most per view; lifestyle and gaming the least.
How do I find sponsors for my YouTube channel?
Package your average views and niche into a media kit, set an integration rate, and pitch brands whose customers watch your content, or list your channel where brands search for creators. The fastest deals come from being findable: a profile with your numbers and a bookable rate lets a brand in your niche reach out already sold.
Do you need to be monetized to get a YouTube sponsorship?
No. A sponsorship is a private deal between you and a brand, separate from YouTube ad revenue and the Partner Program. You can accept a paid integration before you hit 1,000 subscribers or 4,000 watch hours, which is why brand deals are often a new channel first real income.
What is a good CPM for a YouTube sponsorship?
For integrations, $15 to $30 is normal for lifestyle and gaming, $30 to $60 for tech, and $40 to $80 for finance and B2B in 2026. A dedicated video prices higher than a mid-video integration, and a short mention lower. Engagement and US audience share push the number up within each band.
Are YouTube sponsorships better than ad revenue?
For most creators, yes, and much sooner than they expect. Platform ad revenue pays a few dollars per thousand views and you do not control it. A direct integration commonly pays several times more per thousand views because the brand is buying your trust and niche, so sponsorships become the bigger income line well before subscriber counts get large.
Book it directly, keep the whole deal
List your audience or find the one you want to reach. Flat membership, 0% commission, payment straight between you and the other side.