Influencer sponsorships: rates, the platform, and how to get sponsored
Brands are not short of budget for creators. They are short of creators who make saying yes easy. Publish who your audience is and what a post costs, and the pitch stops being a cold email and starts being a booking.
Platform
commission
You keep
$
On a 30% marketplace you'd keep $, that's $ less.
Matched opportunities
· ·
$
In short
An influencer sponsorship is a paid deal where a brand pays a creator to feature its product to that creator audience, usually as a post, a reel, a short video, a story, or a multi-post package. In 2026, US rates track engagement more than raw follower count: nano creators (1,000 to 10,000 followers) commonly charge about $25 to $200 per post, micro creators (10,000 to 100,000) about $200 to $2,000, mid-tier (100,000 to 500,000) about $2,000 to $10,000, and macro and mega creators $10,000 and up. Short video such as Reels and TikToks usually prices 1.5 to 3 times a static post. On Sponsorships you list your audience and rate card, brands search by niche and size and book you directly, membership is flat, commission is 0%, and the money moves straight between you and the brand. Rate figures here are typical industry ranges, not quotes or guarantees.
Last updated July 2026
0%
commission on your deal
$25 to $10,000+
typical US rate per post by tier
1 media kit
audience and rates in one link
Why direct
Influencer sponsorships, without the middleman
Keep the whole fee
Talent agencies and influencer marketplaces take 15% to 30% of a deal. Here membership is flat and commission is 0%, so a $1,500 sponsorship pays you $1,500 and the brand pays you directly.
Price on engagement, not just followers
In 2026 brands buy engagement rate and audience fit before follower count. A 20,000-follower creator with a 6% engagement rate and a clear niche out-earns a 200,000-follower account nobody comments on.
Be found by brands in your niche
A published profile with your audience numbers means a brand searching your category finds you, sees the rate, and opens the conversation already sold, instead of you chasing DMs that never get read.
One rate card for every platform
Package Instagram, TikTok, YouTube and newsletter deliverables in one media kit so a brand can buy a bundle instead of negotiating each channel from scratch.
How it works
From listed to paid in four steps
Set your base rate
Start from your real numbers: monthly reach, engagement rate and niche. A common floor is $25 to $100 per 1,000 engaged followers, then adjust for format and usage rights.
Build the media kit
One page: who your audience is, your best content, your engagement rate, and a clear price per deliverable. This is the asset brands actually ask for.
List and get found
Publish your profile so brands searching your niche can see your audience and book you, instead of relying only on outreach.
Agree deliverables and get paid direct
Confirm the posts, the usage rights and the go-live dates, then the brand pays you directly. Nothing sits between you and your fee.
The numbers
Typical US influencer sponsorship rates per post by tier (2026 ranges, illustrative)
| Follower tier | Typical rate per sponsored post | Engagement brands expect | Best for |
|---|---|---|---|
| Nano (1,000 to 10,000) | $25 to $200 | Often 5% or higher | Authentic niche reach, product seeding, first paid deals |
| Micro (10,000 to 100,000) | $200 to $2,000 | Frequently 3% to 6% | The sweet spot: real trust with enough scale to matter |
| Mid-tier (100,000 to 500,000) | $2,000 to $10,000 | Usually 1.5% to 3% | Broad reach inside a defined niche |
| Macro and mega (500,000+) | $10,000 to $50,000+ | Often under 2% | Mass awareness, launches, celebrity association |
Ranges are typical US 2026 figures and vary widely by platform, format and niche. Reels and short video usually price 1.5 to 3 times a static post, and engagement rate now moves the price more than raw follower count. These are illustrative benchmarks, not quotes.
Who it is for
Who books influencer sponsorships here
Instagram and TikTok creators
Short video carries the premium. Price reels and TikToks above static posts, and charge extra when the brand wants whitelisting or paid-ad usage rights.
YouTubers and podcasters
Integrations and host reads convert better than banner-style mentions, so they price higher per thousand. Bundle a video integration with a newsletter mention for a bigger deal.
Newsletter and blog creators
Owned audiences with high open or return rates are worth a premium because attention is guaranteed, not algorithm-dependent. Sell the click, not just the impression.
Questions
Influencer sponsorships questions people ask
How much do influencers charge for a sponsorship?
In 2026 US rates follow engagement more than follower count. Nano creators (1,000 to 10,000 followers) commonly charge about $25 to $200 per post, micro creators (10,000 to 100,000) about $200 to $2,000, mid-tier creators about $2,000 to $10,000, and macro and mega creators $10,000 and up. Short video such as reels usually prices 1.5 to 3 times a static post.
How do I get influencer sponsorships?
Package your audience into a media kit with your reach, engagement rate and a clear price per deliverable, then make yourself findable so brands in your niche can see you and book. Reach out to brands whose customers match your audience, lead with the value they get, and keep the deal direct so no agency takes a cut of your fee.
What is a good engagement rate for sponsorships?
For most niches, 3% or higher is strong, and nano and micro creators often run 5% to 10% because smaller audiences interact more. Brands in 2026 weigh engagement rate heavily because it signals a loyal, attentive audience, which is why a smaller creator with high engagement often out-earns a larger one on a per-post basis.
Do I need a lot of followers to get sponsored?
No. Nano and micro creators get paid sponsorships every day because brands value a tight, engaged niche over a large, passive audience. Many brands prefer creators with 10,000 to 50,000 followers for exactly this reason: the trust is real, the audience is defined, and the rate is affordable enough to test across several creators.
Should I use an influencer marketplace or an agency?
An agency handles outreach but takes 15% to 30% of your fee, and a typical marketplace also skims a commission. A flat-membership platform lets brands find and book you directly while you keep the whole fee. If you want to control your rate and your relationships, direct booking keeps more money and more say with you.
What should an influencer media kit include?
A strong influencer media kit is one page with your audience size and demographics, your engagement rate, two or three of your best-performing posts, the platforms you cover, and a clear price per deliverable. Add any past brand work and your typical turnaround. The goal is that a brand can price a campaign from your kit without a single email back and forth.
Book it directly, keep the whole deal
List your audience or find the one you want to reach. Flat membership, 0% commission, payment straight between you and the other side.