Media kit: examples, template and a media kit maker for creators
A media kit is the one page a sponsor reads before they decide whether to reply. Build it from your real numbers, keep it current automatically, and share a link that lets a brand see your audience and your rates and book you, instead of a PDF that went stale the day you sent it.
Platform
commission
You keep
$
On a 30% marketplace you'd keep $, that's $ less.
Matched opportunities
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$
In short
A media kit is a short document or web page a creator sends to potential sponsors that presents the audience, the reach, and the rates in one place. A strong media kit has six things: a one-line description of who you are, your audience numbers (size, growth, demographics), engagement or open rates, the formats you offer, a rate card with real prices, and proof such as past partners or case results. Creators use it to answer the first question a brand asks, which is always "who is your audience and what does it cost", before a call. On Sponsorships your profile is a living media kit: it pulls your audience numbers into a shareable page with a rate card a brand can book from directly. Membership is flat, commission is 0%, and the sponsor pays you directly. Any rate ranges shown are typical industry figures, not guarantees.
Last updated July 2026
6 sections
a sponsor actually reads
0%
commission when a brand books you
1 link
audience, rates and formats, always current
Why direct
Media kit, without the middleman
A media kit that never goes stale
A PDF is out of date the moment your numbers move. A live profile updates your audience size and engagement automatically, so the sponsor always sees today figures, not last quarter.
Lead with the audience, not the logo
Sponsors buy who is listening. Put the audience size, niche and engagement at the top, because that is the number a brand scans for first and the one that gets a reply.
A rate card a brand can book from
The fastest media kits show the price. A published rate card kills the "what is your budget" dance and lets a brand approve a number instead of decoding a proposal.
Keep the whole deal
Agencies take 15% to 30%. Here membership is flat and commission is 0%, so a $2,000 sponsorship pays you $2,000, and the brand pays you directly because we never touch the money.
How it works
From listed to paid in four steps
Open with one sentence
Say exactly who your audience is: "a 14,000-subscriber newsletter for early-stage SaaS founders", not "engaged professionals". Specific audiences get sponsored; vague ones get ignored.
Show the numbers that matter
Audience size, growth trend, and the engagement number for your format: open rate for newsletters, average downloads for podcasts, average views for video. Round honestly, never inflate.
List formats and a rate card
Show the placements you sell and a real price for each. Three or four options is enough. A brand comparing tiers side by side decides faster than one reading a wall of text.
Add proof and a way to book
Name past partners or a short result if you have one, then give a single link a brand can use to reach you or book. On Sponsorships that link is your profile, always current.
The numbers
What belongs in a media kit, and why a sponsor looks for it
| Section | What to put in it | Why the sponsor reads it |
|---|---|---|
| Who you are | One or two lines: the audience, the niche, the format | Decides in five seconds whether to keep reading |
| Audience | Size, growth, demographics, geography (US skew matters) | This is the product they are buying |
| Engagement | Open rate, average downloads, views, click-through | Separates a real audience from a vanity follower count |
| Formats | The placements you sell: host read, primary slot, integration | Tells them how they can actually run the campaign |
| Rate card | A real price for each format | Lets a marketing manager approve a number, not a proposal |
| Proof | Past partners, a case result, testimonials if real | Lowers the risk of being the first brand to say yes |
The order matters. Audience and engagement go near the top, because that is what a sponsor scans for first. Design and logos come last.
Who it is for
Who books media kit here
Podcasters
A podcast media kit leads with average downloads per episode, listener demographics and the ad formats you offer, then the CPM or flat rate per read.
Newsletter writers
A newsletter media kit leads with subscriber count, open rate and niche, then the price for a primary slot, a classified and a dedicated send.
YouTubers and creators
A creator media kit leads with average views, watch time and audience age and geography, then integration and dedicated-video rates. This is what brands mean by an influencer media kit.
Questions
Media kit questions people ask
What is a media kit?
A media kit is a short document or web page a creator sends to sponsors that presents the audience, the reach and the rates in one place. It answers the first question every brand asks, which is who your audience is and what a placement costs, so the conversation starts with a price instead of a discovery call.
What should a media kit include?
Six things: a one-line description of who you are, your audience numbers (size, growth, demographics), your engagement rate, the formats you sell, a rate card with real prices, and proof such as past partners or a case result. Audience and engagement go near the top because that is what a sponsor scans for first.
How do I make a media kit?
Open with one sentence naming your exact audience, show your real audience and engagement numbers, list the formats you sell with a price for each, and add proof plus a way to book. Keep it to one page or one screen. On Sponsorships your profile builds this automatically and stays current as your numbers change.
What does a media kit look like?
A good media kit is one page or one screen: a header naming who you are, an audience block with the size and demographics, an engagement number, a formats-and-rates table, and a short proof section. It reads top to bottom in under a minute, and the audience number is the first thing a sponsor sees.
Do I need a media kit to get sponsors?
Effectively yes. A brand will ask for your audience and rates before any deal, and a media kit answers both up front, which makes you look ready and speeds the yes. You do not need a designer: a clean one-page layout or a live profile with honest numbers does the job.
How often should I update my media kit?
Every time your numbers move meaningfully, at least quarterly. Sponsors check the freshness, and a media kit showing six-month-old figures reads as neglected. A live profile solves this by pulling current numbers automatically, so you are never pitching with stale data.
Book it directly, keep the whole deal
List your audience or find the one you want to reach. Flat membership, 0% commission, payment straight between you and the other side.