Sponsorship packages: examples, levels, and how to price tiers brands buy
A sponsorship package turns a vague "want to sponsor us?" into a clear choice a brand can approve. The sellers who fill every tier are the ones who price each package against what the sponsor actually gets, not against what they hope to raise.
Platform
commission
You keep
$
On a 30% marketplace you'd keep $, that's $ less.
Matched opportunities
· ·
$
In short
A sponsorship package is a defined bundle of benefits sold at a set price, usually offered as one of several named tiers so a sponsor can pick the level that fits their budget. A typical structure runs three to five levels: a title or presenting package at the top, gold and silver tiers in the middle, a bronze or supporting tier, and an in-kind option for sponsors who contribute goods or services instead of cash. Each level should list exactly what the sponsor receives, and each price should map to the value of that access rather than an arbitrary round number. The most common mistake is pricing to a fundraising goal instead of to what the sponsor gets, which either leaves money on the table or scares brands off. A useful rule of thumb: make the top tier clearly the best value per dollar so ambitious sponsors buy up, and keep the bottom tier low enough that saying yes is easy. On Sponsorships you publish your packages on a profile brands browse and book from, and the sponsor pays you directly: flat membership, 0% commission. All price figures are typical industry ranges, illustrative only.
Last updated July 2026
0%
commission on every package you sell
3 to 5
tiers that sell best
~80%
of goal a strong title tier can anchor
Why direct
Sponsorship packages, without the middleman
Give brands a choice, not an ask
A single "sponsor us" request forces a yes or no. Three or four priced tiers let a small sponsor buy in and a large one buy up, which is how you fill more of your goal from the same list of prospects.
Price to value, not to your budget
Sponsors pay for what they get in front of your audience, not for the number you need to hit. Map each tier to concrete assets, then price those assets, and the packages sell themselves.
Make the top tier the obvious buy
The best-designed ladders make the premium tier the clear value per dollar. An ambitious sponsor talks themselves into buying up, which lifts your average deal size without a single extra pitch.
Keep every dollar you raise
Brokers and agencies take 15% to 30% to place packages. Membership here is flat, commission is 0%, and the sponsor pays you directly because we never touch the money.
How it works
From listed to paid in four steps
List every asset you can offer
Write down everything a sponsor could get: logo spots, booth or table space, speaking slots, email and social mentions, naming rights, product sampling, attendee data, category exclusivity. This inventory is what your tiers are built from.
Group assets into three to five tiers
Stack the scarce, high-value assets (naming, keynote, exclusivity) into the top tier, then step down. Give each tier a plain name and a short bullet list. Fewer tiers with clear contents beat a ten-column comparison grid.
Price each tier against the value it delivers
Anchor the top tier to your most exclusive reach, then step prices down so each tier is a believable value. A common shape has the top tier around 3 to 5 times the entry tier for the same audience.
Publish them where sponsors can act
Put the tiers and prices on a page a brand can read and book from. A live profile beats a static PDF because remaining inventory and current numbers stay accurate, and a marketing manager can approve a number the same day.
The numbers
A common five-tier sponsorship package structure (illustrative)
| Tier | Share of goal | What it typically includes |
|---|---|---|
| Title / presenting | Anchor tier | Naming rights, top billing, keynote or main slot, exclusivity, the best of every asset |
| Gold | Large | Prominent logo, speaking or booth space, attendee data, multiple mentions and passes |
| Silver | Medium | Mid logo placement, standard booth or session, a few mentions and passes |
| Bronze / supporting | Entry | Logo on site and signage, a listing, a pass or two |
| In-kind | Valued at cost | Goods or services (venue, catering, tech, prizes) valued at fair market rate and slotted to a tier |
Actual dollar prices depend entirely on your audience size and buying power. The structure matters more than the numbers: name the tiers, list what each delivers, and price to value. In-kind sponsors should be valued at genuine market cost and placed in the equivalent cash tier. Ranges and shares are typical, illustrative only.
Who it is for
Who books sponsorship packages here
Event and conference organizers
Build tiers around what happens in the room: naming, stage time, booth space, attendee data. Sell category exclusivity in your top tier so competing sponsors bid for the one slot.
Nonprofits and community groups
Lead with impact and reach, and price to the audience you deliver rather than the amount you need to raise. Offer an in-kind tier so local businesses that cannot write a big check can still participate.
Creators, teams and clubs
Package across everything you touch: posts, jersey or set placement, appearances, email. Bundle a season or a series into one tier so a sponsor buys a relationship instead of a single mention.
Questions
Sponsorship packages questions people ask
What is a sponsorship package?
A sponsorship package is a defined bundle of benefits sold at a set price, usually offered as one of several tiers. A brand picks the tier that fits its budget and gets everything listed in that package: logo placement, booth space, speaking slots, mentions, passes, or naming rights depending on the level. Packages turn an open-ended "will you sponsor us" into a clear, priced choice.
What should a sponsorship package include?
A sponsorship package should include a clear tier name, a fixed price, and a short list of exactly what the sponsor gets: the specific assets, how many of each, and any exclusivity. It should also state who the audience is and how big it is, since that is what the sponsor is really buying. Keep each package to a scannable list rather than a wall of fine print.
What are the different sponsorship levels?
Most sponsorship programs use three to five levels. A common structure is a title or presenting sponsor at the top with naming rights, gold and silver tiers in the middle with decreasing benefits, a bronze or supporting tier at entry level, and an in-kind option for sponsors contributing goods or services. Named tiers make it easy for a brand to see where it fits.
How do you price sponsorship packages?
Price each package against the value the sponsor gets in front of your audience, not against the amount you need to raise. Inventory your assets, stack the scarce high-value ones into the top tier, then step prices down so each tier is a believable value. A common shape puts the top tier at roughly 3 to 5 times the entry tier for the same audience.
How many sponsorship tiers should I have?
Three to five tiers works best for most programs. Fewer than three removes the buy-up path that lifts your average deal, and more than five slows sponsors down with too many choices. Give each tier a clear name and a short list of contents so a brand can decide in one read which level fits.
What is the difference between a title and a presenting sponsor?
A title sponsor puts its name in the event name itself, for example "Acme Marketing Summit", and is usually the single most expensive, most exclusive package. A presenting sponsor gets top billing alongside the event name, as in "Marketing Summit, presented by Acme", which reads as slightly less dominant. Both are top-tier packages, and many events sell only one of the two.
Book it directly, keep the whole deal
List your audience or find the one you want to reach. Flat membership, 0% commission, payment straight between you and the other side.