Event sponsorship: sponsorship packages for events and how to get sponsors
Filling sponsor packages is a sales job with a deadline. Price the tiers properly, put them where companies with budget can find them, and manage every sponsor to delivery so next year sells itself.
Platform
commission
You keep
$
On a 30% marketplace you'd keep $, that's $ less.
Matched opportunities
· ·
$
In short
Event sponsorship is when a company pays to be part of your event in exchange for defined benefits, usually sold as tiered packages: a headline or presenting tier, a mid tier, and an entry tier. Three or four tiers is the sweet spot, because more than that causes choice paralysis and slows the yes. Price on the value to the sponsor, not on what the benefits cost you to deliver, and keep tiers under common internal approval thresholds: many companies let a marketing manager approve under $5,000, so a $4,500 tier moves faster than a $5,200 one. On Sponsorships you list your event, publish the package rate card, and let brands book directly. Membership is flat, commission is 0%, and the sponsor pays you directly, so a $5,000 package puts $5,000 into your event budget.
Last updated July 2026
3 to 4
tiers is the sweet spot
0%
commission on every package sold
$4,500
often clears approval faster than $5,200
Why direct
Event sponsorship, without the middleman
Packages priced to get approved
Sponsorship dies in approval queues. Pricing tiers just under the thresholds a marketing manager can sign off on turns a two-month decision into a one-week one.
Listed where sponsors are looking
A PDF emailed to 200 companies is a cold pitch. A live listing that brands searching your niche and audience can find is inbound interest, which closes faster and at a better rate.
Every dollar goes to the event
Flat membership, 0% commission on your deals. A $5,000 headline package brings the full $5,000 to your budget, and the sponsor pays you directly because we never hold the money.
Delivery you can prove
Track every logo, booth, stage mention and social post from signed to delivered, then send a wrap report. Sponsors renew on proof, not on goodwill.
How it works
From listed to paid in four steps
Package the audience, not the venue
Sponsors buy who is in the room. Lead with attendee count, job titles, industries and seniority, and only then talk about the booth.
Build three or four tiers
Headline, mid, entry, and optionally an add-on menu. Each tier needs a number and a clear jump in value between levels.
List and open the inbound door
Publish the event, the audience and the package rate card so companies searching your category can find it and book without a discovery call.
Deliver and report
Track deliverables through the event, then send each sponsor a short wrap report. That report is what renews them next year.
The numbers
A tier structure that sells (typical mid-size US event, illustrative)
| Tier | Typical price | What is in it | Share of your revenue target |
|---|---|---|---|
| Presenting / headline | $9,500 | Name in the event title, keynote or stage slot, premium booth, logo everywhere, attendee list opt-ins | 40% to 50% |
| Mid tier | $4,500 | Booth, session or panel slot, logo on site and program, social posts, some lead capture | 30% to 35% |
| Entry tier | $1,500 | Logo on the site and program, a mention from the stage, a table or shared space | 15% to 25% |
| Add-ons | $500 to $3,000 | Coffee break, lanyards, wifi, after-party, workshop room | Fills the gap late in the cycle |
Prices are illustrative for a mid-size US event and scale with attendee count and audience seniority. The pattern that matters is the ratio between tiers and staying under approval thresholds.
Who it is for
Who books event sponsorship here
Conferences and summits
Sell headline, track and booth sponsorships against a defined attendee profile rather than a raw headcount.
Meetups and community events
Smaller rooms still sell when the audience is specific. A 60-person room of engineering managers is a real buy for a dev-tools company.
Tournaments and charity events
Golf tournament sponsorship, 5Ks and galas run on hole, tee and table packages. The logos on last year program are your best prospect list.
Questions
Event sponsorship questions people ask
How do I get sponsors for an event?
Define the audience in the room, build three or four priced packages, and go to companies who already sell to those people. Lead with attendee job titles and count, attach the package rate card, and make the entry tier easy to approve. Listing the event publicly also brings inbound sponsors to you.
What should be in an event sponsorship package?
Each tier needs the audience it reaches, the visibility (logo, program, stage mentions), the access (booth, speaking slot, attendee introductions), the content rights, and the price. Sponsors compare tiers side by side, so the jump in value between levels has to be obvious.
How much should I charge for event sponsorship?
Price by the value to the sponsor and the quality of the audience, not by what the perks cost you. For a mid-size US event, entry tiers commonly land around $1,000 to $2,000, mid tiers around $4,000 to $5,000, and presenting tiers around $9,000 to $15,000.
How many sponsorship tiers should I have?
Three or four. Fewer than three leaves money on the table because you cannot serve both a $1,500 local business and a $10,000 corporate buyer. More than four causes choice paralysis and slows the decision, which is the main reason packages stall.
When should I start looking for event sponsors?
Six to nine months before the event for corporate budgets, because many companies set marketing and giving budgets early in the year and commit a quarter or more ahead. A 10% to 15% early-commit discount four to six months out pulls decisions forward.
What do event sponsors get in return?
Visibility (logo, program, signage, stage mentions), access (booth, speaking slot, attendee introductions), leads (badge scans, opt-in lists), and content (photos, video, co-branded posts). The strongest tiers sell access and leads, because those are the ones a marketing team can measure.
Book it directly, keep the whole deal
List your audience or find the one you want to reach. Flat membership, 0% commission, payment straight between you and the other side.