Media Kit Size and Dimensions: The Right Format in 2026

A media kit should be one to two pages at US Letter size (8.5 by 11 inches, portrait), exported as a PDF under about 5 MB, or a live web page that loads instantly on a phone. Those dimensions render the same on every device and let a brand open your kit in one click without downloading anything they have to think about. Anything bigger, heavier or in an odd aspect ratio is where pitches quietly die.

Creators pour hours into what a media kit says and almost none into whether a brand can actually open it. A 30 MB file, a giant landscape canvas that will not fit an inbox preview, or an editable document that asks the reader to make a copy, all get skimmed and forgotten. This guide covers the right size, dimensions, file type and length so your kit works everywhere. Once the format is right, our media kit examples show what to put inside it.

What size should a media kit be?

A media kit should be US Letter size, 8.5 by 11 inches in portrait orientation, at 150 to 300 DPI for a crisp export. That is the format US brands expect, it prints cleanly, and it previews correctly in email and on phones. If your audience is international you can use A4 (8.27 by 11.69 inches), but for US buyers stick with Letter. Keep the file itself under about 5 MB so it sends and opens without friction.

Resist the urge to design on a huge custom canvas. A poster-sized or wide landscape kit looks impressive in your design tool and then gets cropped in an inbox preview, refuses to print, and feels awkward on a phone. Standard page size is boring on purpose: it works everywhere, and working everywhere is the whole job of a media kit.

What are the right dimensions for a media kit?

Use portrait page dimensions of 8.5 by 11 inches (Letter) or 1275 by 1650 pixels at 150 DPI for a digital-only kit. If you build a web version, design it responsive so it reflows on mobile rather than forcing a fixed width. For any images inside the kit, keep photos at 1080 pixels wide or more, and export logos as vector or high-resolution PNG so they stay sharp. The table below covers the formats that matter.

If you find yourself fighting a design tool to hit these dimensions, you can also start from a report or slide you already have and turn it into a clean, correctly sized deck. A tool that turns a document into a presentation can get you a shareable version at standard dimensions without rebuilding the whole thing from scratch.

How long should a media kit be?

A media kit should be one page for most creators and no more than two. One page forces you to lead with the audience and the numbers a brand actually buys, instead of padding with a long bio. Use a second page only if you genuinely need room for rate-card tiers, case studies or past-partner logos. A brand decides in under a minute, so a tight one-pager almost always beats a ten-slide deck that buries the important line.

If your kit is creeping past two pages, that is usually a sign the audience section is too thin and the filler is too thick. Cut the story, keep the numbers.

What file format should a media kit be?

Send a media kit as a PDF or a link to a live web page, never as an editable document or a heavy slide file. A PDF renders identically on every device and cannot be accidentally edited; a live link stays current and lets you see if it was opened. Avoid Google Doc, Word or raw PowerPoint files that ask the recipient to have the right software or make a copy. The test is simple: can a brand read your kit in one click, on a phone, without downloading anything they have to think about.

If you keep the kit as a link, use a clean, stable URL that loads instantly. A fast page that reads well on mobile beats a beautiful PDF that takes twenty seconds to download over a data connection.

Should a media kit be portrait or landscape?

Use portrait for a media kit. Portrait matches standard page size, previews correctly in email, prints without cropping, and reads naturally on a phone held upright, which is how most brand managers first open it. Landscape suits an on-screen pitch deck presented in a meeting, but as a document a brand opens cold in their inbox, portrait is the safer, more universal choice. When in doubt, portrait Letter is never wrong.

Keep the numbers live so the dimensions never go stale

The best-sized kit still fails if the numbers inside are from last quarter. A brand that checks will notice, and it reads as careless. A live web version solves both problems at once: it stays at the right responsive dimensions and always shows current figures. List your audience and rate on Sponsorships and your media kit is generated as a live page brands can open in one click, with the numbers kept current automatically. See how to send your media kit once it is ready, or read the full media kit guide to build one that gets booked.