Blog sponsorship: sponsored post rates and how to get sponsors for your blog
A blog with real traffic is media, and media gets paid. The trick is not writing another cold pitch. It is putting your pageviews and your price where a brand searching your topic can find them and book without a negotiation.
Platform
commission
You keep
$
On a 30% marketplace you'd keep $, that's $ less.
Matched opportunities
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$
In short
A blog sponsorship is a paid arrangement where a brand pays a blogger to publish a sponsored post, a review, or an ongoing placement in front of the blog audience. Most US bloggers price it one of three ways in 2026: a CPM on pageviews (monthly pageviews divided by 1,000, times about $3 to $10 per thousand), roughly 1% of monthly pageviews in dollars, or a flat rate by traffic tier (blogs with 10,000-plus monthly visitors commonly charge $500 to $2,000+ per post). Most pros also set a floor near $250 for any sponsored post to cover the writing, images, SEO and links. On Sponsorships you publish your traffic and rate card, brands search by niche and book directly, membership is flat, commission is 0%, and payment goes straight between you and the brand. Rate figures here are typical industry ranges, not quotes.
Last updated July 2026
0%
commission on your sponsorship
$3 to $10
typical CPM per 1,000 pageviews
~$250
common floor for any sponsored post
Why direct
Blog sponsorship, without the middleman
Price from your traffic, defensibly
Guessing a number gets you underpaid or ignored. A CPM on your real pageviews gives you a figure you can defend and a brand can approve without a debate.
Get found by brands in your niche
A listing with your traffic and topics means a company searching your category finds you and sees the rate, instead of your pitch sitting unread in a marketing inbox.
Keep the whole fee
Sponsored-post brokers and networks take a cut of every placement. Here membership is flat and commission is 0%, so a $600 post pays you $600 and the brand pays you directly.
Sell more than one post
Bundle a review, a newsletter mention and a homepage placement into a package. A brand buying a bundle is worth far more than a one-off post, and easier to renew.
How it works
From listed to paid in four steps
Know your monthly pageviews
Pull your last few months from analytics and use a steady monthly average. Your traffic is the number every pricing method starts from.
Pick a pricing method
CPM on pageviews is the cleanest: pageviews divided by 1,000, times $3 to $10. Set a floor near $250 so small posts still cover the work.
Publish a rate card
List a sponsored post, a review, a package, and any add-ons like a dofollow policy or a newsletter mention, each with a price. Clarity closes deals.
List and book direct
Publish your profile so brands find you, agree the post and the go-live date, and get paid directly with nothing skimmed off the top.
The numbers
How US bloggers price a sponsored post in 2026 (illustrative methods)
| Pricing method | How it works | Example | Best when |
|---|---|---|---|
| CPM on pageviews | Monthly pageviews divided by 1,000, times $3 to $10 | 100,000 views at $5 = about $500 per post | You know your traffic and want a number you can defend |
| 1% of monthly traffic | Charge roughly 1% of monthly pageviews in dollars | 50,000 views = about $500 | A fast starting estimate before you refine |
| Flat by traffic tier | Set a fixed price band for your size | 10,000+ monthly visitors often $500 to $2,000 | You want a simple menu sponsors can pick from |
| Production floor | Bill the real work: writing, images, SEO, links | About $250 minimum regardless of size | Small blogs and tight-turnaround posts |
These are typical US 2026 methods and ranges, not quotes. Add-ons like a dofollow link, exclusivity, or a fast turnaround raise the price. Finance, software and health blogs price at the top of each band because the audience is worth more to advertisers.
Who it is for
Who books blog sponsorship here
Niche and hobby bloggers
A focused audience beats a big general one. A 20,000-view woodworking or personal-finance blog commands strong CPMs because advertisers know exactly who reads it.
Review and comparison sites
Buyer-intent traffic is premium inventory. Sponsored reviews and placements on a comparison page convert, so price them above a standard blog post.
Multi-channel creators
If your blog runs alongside a newsletter or a YouTube channel, sell the bundle. A cross-channel package is worth more and gives the sponsor more surface area.
Questions
Blog sponsorship questions people ask
How much should I charge for a sponsored blog post?
A common method is a CPM on your pageviews: divide monthly pageviews by 1,000 and multiply by $3 to $10. A blog with 100,000 monthly views would price a post around $500. Another quick estimate is about 1% of monthly pageviews in dollars. Most pros set a floor near $250 for any sponsored post to cover the writing, images and SEO.
How do I get sponsors for my blog?
Package your traffic and topics into a rate card, make your blog findable so brands in your niche can see it, and pitch companies whose customers match your readers. Lead with your pageviews and audience fit, not your passion for the topic. Publishing your rates where sponsors can find you turns cold outreach into inbound booking.
How many pageviews do I need to get sponsors?
There is no hard minimum. Blogs with as few as 10,000 monthly pageviews get sponsored when the audience is a tight, valuable niche. Advertisers care more about who reads you than how many, so a small finance, health or B2B blog can charge more per post than a much larger general-interest site.
What is a good CPM for a blog?
For sponsored posts, $3 to $10 per thousand pageviews is the normal US band in 2026, with high-value niches like finance, software and health at the top. Display-ad CPMs are lower, often $2 to $8, which is why a direct sponsored post almost always pays more than filling the same space with an ad network.
Should I charge for a dofollow link?
Yes, treat a dofollow link as a paid add-on and price it separately, because it carries SEO value the sponsor is really buying. Many bloggers offer a nofollow mention at the base rate and charge a premium for dofollow, and always disclose sponsored content per FTC guidance. Never sell links in a way that violates search-engine policies.
What is the difference between a sponsored post and an ad?
A sponsored post is content you write or host that features a brand, priced per placement and usually disclosed as sponsored. A display ad is inventory an ad network fills automatically, priced on impressions or clicks. Sponsored posts pay more per unit because they use your credibility and your words, not just your page space.
Book it directly, keep the whole deal
List your audience or find the one you want to reach. Flat membership, 0% commission, payment straight between you and the other side.